Music Video

Storyboard

Time Plan

Performers & Casting

We have three performers to choose from for the lead part, we are at the stage of potential casting. All three are reliable and available but we have to choose who is most desirable for the main role.

The performer who gets chosen for the lead role will have to wear war paint and wield a fire torch (as showcased on the digipak). They will have to be expressive and move well (in terms of running and doing various movement with the fire torch). 

The location will be at an old farm we have permission to use, it contains a lake, forests and lots of barren land. 

Satellite image of the location: 

 

We are fortunate that we have the props, location and the lead role performers. Now we can focus on storyboarding, layouts, drafting and scripting. Therefore to establish what shots and types of movements we want to portray and showcase.

Audience Research

SON OF A LUMBERJACK

USER PROFILE:

KEY INSIGHTS:

Overall users:                       3265
Average weekly users:          262
Average monthly users:        1048

Male                                   47%
Female:                              53%

Under 16:                           11%
Ages 16 to 24:                    64%
Over 24:                             23%

Users regularly send comments and feedback to the band, through different media and keep up to date with their shows shows, music, videos and projects.

"Ace music and a unique stance on  their genre"
"Host a great night and showcase some awesome music"
"Son of a Lumberjack can song write and record amazingly!"

MUSIC


Followers stay active over listening to the band music through sites like sound cloud and buy tickets to watch them play shows at renowned venues like HMV Institute, O2 Academy and Kasbah.

Fans come to watch:
- Front man, Josh Wood showcase a husky and rugged voice and lead guitar talent.
- Guy Challenger wields a bass to present insane riffs.
- Tom Yeoman is the powerhouse behind the band, drilling out beat after beat.

For such a young band they produce such a full sound, live and in the studio far beyond there years. In the last two years, there has been a lot of success and prosperity delivered to the 'Son of a Lumberjack' door step. Including reviews from popular magazines, promotions around Birmingham and headlining amazing venues.

Focus group on similar artists in Son of a Lumberjack's genre


We showed a target group some music videos by Foo fighters & Kings of Leon







We asked them:

 What do you like about the two music videos by FF & KOL? The main point was...

"The music and audio is great behind visual content, a bit of a 'samey' video."

 What do you dislike about the two music videos by FF & KOL? The main point was...

"To much performance, not enough of a story behind it"

ADVERT

Print Production

Step by step creation of the Digipack

1. Backgrounds

 2. Fonts 

3. Copyright symbols, barcode & record label 

4. Small print or general information 

5. Manipulated photography, for back cover & disk art.

6. Photos for front & Inside cover, showcasing props 

7. Final print before showing target audience