Presentation

Here is our pitch presentation. It includes a mood-board, mind-maps, test shots, posters, theorists, health & safety risk assessment and target audience.

Ken Robinson

These are some quotes from Ken Robinson about creativity:


“If you're not prepared to be wrong, you'll never come up with anything original.”


“The fact is that given the challenges we face, education doesn't need to be reformed -- it needs to be transformed. The key to this transformation is not to standardize education, but to personalize it, to build achievement on discovering the individual talents of each child, to put students in an environment where they want to learn and where they can naturally discover their true passions.” 


“Creativity is as important as literacy”  

Music Video Research

The Naked And Famous - Young Blood

1.) How do the visuals respond to the music?

 How are the verses, choruses and bridges punctuated?

Within the cinematography the shots appear to be faster in the quick tempo parts of the song. For example in the chorus there is is a part where the music slows down and you hear an echo of the lead singers voice and the visual goes into a slow motion shot. 


There is a part in the song (bridge) which goes very 'reverby' and atmospheric and a sort of tie dye effect (shown below) shows up within the visual. That's a good link between how the audio determines the visuals and how it's expressed.

The whole video is punctuation with random spurts of fast visual to compliment the fast paced audio. Also slow visual and slow motion audio (like in the example above). 

How do the visuals emerge from a process of synaesthesia? Ie. How have the sounds been made visual?

There is not many direct links between the audio and visual as the video is very disjunctive and the shots don't match the lyrics. However, the one thing i did draw from this particular video is that it's a very 'feel good' song, and the shots are very much framed around people having a 'good time'.  

2.) To what extent does it follow a narrative? 

This video does not follow a specific story line with the audio, the song is framed around lover and there are a few couples in a few disjunctive shots. The lyrics do not determine the visual, therefor are hidden behide the visual. But to me I prefer video's that are shot extremely well and are slightly off the point. 

What kind of image is the star presenting?

The stars David Beadle, Thom Powers, Aaron Short, Jesse Wood and Alisa Xayalith are trying to pressent a youthful image and portray the self-explanatory title young blood 

3.) How are mise en scene, editing used in the video – are there any significant features worthy of comment and why are they used?

- The mise en scene is very randomized in this video, there are over 50+ background and hundreds of props. It does not follow a particular theme apart from this year book and strong explosive colored effect. It would be almost near impossible to recreate. 


- In editing they have edited a lot of shots in time with the drummers bass drum. Which is a clever way of finding where to cut the shot to a different shot. It also moves with the emotion of the video (ei. half timed audio has slow motion shots).

4.) In conclusion - this video is very disjunctive and unattached from the audio. A mass of different and randomized shots. 

Music Video Research 2

Blood Red Shoes - Light It Up

1.) How do the visuals respond to the music?

 How are the verses, choruses and bridges punctuated?

In the verses the video shots seem to be lengthened, as the audio is at a slower tempo, in comparison to the chorus, where the shots take place in quick concession and are speeded up due to the increase in tempo. From half time to full time. The bridge exasperates some slow motion shots due to the dip in tempo after the second chorus.

How do the visuals emerge from a process of synaesthesia? Ie. How have the sounds been made visual?

The song is entitled 'Light It Up' and the lyrics do reflect fire related content. Within the visual there are fire lit torches and the instruments they play are set alight towards the end.

2.) To what extent does it follow a narrative? 

There are two lines: 'Got a feeling it's a fever it's a fire, Talking trouble take it down into the wire' at the start of the video/song and there is a lot of aggression expressed through the bands movement and facial expressions within the video. Therefore, lyrics with words such as 'fever' & 'trouble' go hand in hand with the aggression showcased in the music video.

3.) How are mise en scene, editing used in the video – are there any significant features worthy of comment and why are they used?

When the lyrics 'LIGHT IT UP' are shouted in the chorus the shots correlate with the timing, fitting two shots in the spaces between each word.


They have added editing tricks like sun blur on some of the shots, to emphasise the use of fire. 

Finally, the location is a forest covered in snow and the fires contrast well with this background (mise en scene). You can tell they have put this thought into the planning, to ensure the fire becomes a focal point. 

4.) In conclusion - this video is amplified it does not follow a precise narrative, but due to the fire element  correlating with the video, it doesn't make the video completely disjunctive. 

The Drums - Money

The Drums - Money

The video opens with 4 different shots with no audio. A long shot is used to show the lead singer sat on a chair which then cuts to a close up of him. This cuts to a view of the whole band in a wide shot, this is when the music starts. The Video uses parralell action here it seems. It swaps between shots of the band playing in what looks like a bedroom, and shots of the band walking around a city.


The Choruses are punctuated throughout the video, as whenever a chorus is used it switches between them in the studio and them walking around more frequently.



Narrative is used slightly here as the singer sings 'I want to buy you something, but I don't have any money' this is narrative to the video as they are a mid shot shows the lead singer gazing reluctantly at some women in a park, as he is behind the fence.


 This is where a story is opened up throughout.


 The lead singer is walking around gazing at things he wishes he had, however it seems the rest of the band also have no money, thus they cannot do it. This relates to the narrative well and shows how easily it can be done even in a fairly disjunctive style video.


The image of the lead singer is shown in a youthful way, seeing that he has no money like a student, this follows  with the narrative as he walks through singing. This representation is not common along young new bands as they tend to have a 'rock star' style.


The mise en scene in this video is of a busy city, and some parks, it seems like a standard and very simple way of filming, using their own clothes and possibly even their house. This links to the lead singers style and the narrative.


All together the video is quite amplifying as it follows a slight narrative but not ll the time as the choruses dip in and out of this theme.

Andrew Goodwin's Theory

Andrew Goodwin has identified a number of key features in music videos:

- Multiple close-ups of the main artist or vocalist.

- A relationship between the music and the visuals, with the visuals illustrating, amplifying or contradicting the music.

- A relationship between the lyrics and the visuals, with the visuals illustrating, amplifying or contradicting the lyrics.

- Genre-related style and iconography present.

- Voyeurism often plays a major part, especially in relation to females.

- Intertextual references to other media texts may be present.