Sunday, 2 October 2011

Music Video Research 2

Blood Red Shoes - Light It Up



1.) How do the visuals respond to the music?

 How are the verses, choruses and bridges punctuated?


In the verses the video shots seem to be lengthened, as the audio is at a slower tempo, in comparison to the chorus, where the shots take place in quick concession and are speeded up due to the increase in tempo. From half time to full time. The bridge exasperates some slow motion shots due to the dip in tempo after the second chorus.

How do the visuals emerge from a process of synaesthesia? Ie. How have the sounds been made visual?

The song is entitled 'Light It Up' and the lyrics do reflect fire related content. Within the visual there are fire lit torches and the instruments they play are set alight towards the end.






2.) To what extent does it follow a narrative? 

There are two lines: 'Got a feeling it's a fever it's a fire, Talking trouble take it down into the wire' at the start of the video/song and there is a lot of aggression expressed through the bands movement and facial expressions within the video. Therefore, lyrics with words such as 'fever' & 'trouble' go hand in hand with the aggression showcased in the music video.

3.) How are mise en scene, editing used in the video – are there any significant features worthy of comment and why are they used?


When the lyrics 'LIGHT IT UP' are shouted in the chorus the shots correlate with the timing, fitting two shots in the spaces between each word.


They have added editing tricks like sun blur on some of the shots, to emphasise the use of fire. 

Finally, the location is a forest covered in snow and the fires contrast well with this background (mise en scene). You can tell they have put this thought into the planning, to ensure the fire becomes a focal point. 



4.) In conclusion - this video is amplified it does not follow a precise narrative, but due to the fire element  correlating with the video, it doesn't make the video completely disjunctive. 


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