Andrew Goodwin has identified a number of key features in music videos:
- Multiple close-ups of the main artist or vocalist.
- A relationship between the music and the visuals, with the visuals illustrating, amplifying or contradicting the music.
- A relationship between the lyrics and the visuals, with the visuals illustrating, amplifying or contradicting the lyrics.
- Genre-related style and iconography present.
- Voyeurism often plays a major part, especially in relation to females.
- Intertextual references to other media texts may be present.
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